Invite back to Golf District. In the eve of the finale for LIV Golf's inaugural season– a group competitors providing the biggest bag ($ 50 million) of any golf event in history– much of the brain trust for the insurgent circuit sat around a table inside Trump Doral National Golf Club late last month contemplating a reporter's concern: How quickly does their business model need to begin generating significant earnings? An opening act specified by disruption, luxury and controversy ended with LIV still standing, still growing after confronting fierce headwinds from fracturing a generally conservative industry and being bankrolled by the relatively bottomless Saudi Arabia sovereign wealth fund.
But after staging eight occasions, bring in an increasingly gifted stable of golf players, and costs almost $800 million for what they call a beta-test season with relatively little profits to show from occasions, product and some international broadcast deals, the goal posts now move. Financial expectations increase as LIV officials stay bullish on securing a much-needed media rights deal and signing the first league and group sponsors as the start of their second season methods in February. In spite of possessing what previous president and ardent fan Donald Trump called "unlimited cash," LIV executives double down that it's essential they begin to tap into traditional earnings streams.
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